Digital Marketing and SEO

What Is Digital Marketing and SEO?

Digital marketing is also called online marketing. It includes various channels such as search engines, social media, email, websites, and other digital platforms to connect with current and prospective customers. Digital marketing strategies aim to reach and engage target audiences, drive website traffic, generate leads, and ultimately, promote products or services

SEO, or Search engine optimization is a process of improving the quality and quantity of website. It’s the process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. The goal of SEO is to increase organic (non-paid) traffic to a website by improving its visibility in search engines like Google, Bing, or Yahoo. SEO involves optimizing various elements of a website, including on-page factors like content and HTML code, as well as off-page factors like backlinks and social signals.


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